Meta is expanding its “Business Agent” feature to help businesses interact with customers inside its messaging and social apps. Multiple outlets report that the agent supports conversational workflows across WhatsApp, Messenger and Instagram, including Instagram direct messages. The rollout follows a period of testing, with one source noting it has been in development for around two years before broader availability. Meta says the agent is intended to assist businesses of different sizes and is expanding globally. Sources also describe the agent as building on an earlier implementation already used by some businesses on WhatsApp and Messenger, and then extending it to additional platforms. The agent is positioned to support business tasks such as customer communication that can include handling support requests and carrying out sales-related steps without human intervention, depending on the workflow. Overall, the reports frame the update as part of Meta’s push toward “conversational commerce,” where transactions and support are handled within the same chat and messaging experience rather than through separate websites or apps.