Sainsbury’s says it will phase out brown eggs across its own-brand lines and switch to white-shelled eggs as part of its sustainability plans. The supermarket links the change to lower greenhouse-gas impacts and improved outcomes for hens. Sainsbury’s states that white eggs have a 12.7% lower carbon footprint than brown alternatives, attributing the difference to factors such as the size of hens that lay each type and the amount of feed required. It also says the change can reduce downstream demand for land and water used to grow feed crops, as well as reduce manure output. The company further points to animal welfare, stating that brown-egg breeds are more likely to experience feather pecking than white-egg breeds. Sainsbury’s says the move supports its net-zero ambitions, targeting net zero in its own operations by 2035 and across its wider supply chain by 2050. Other outlets report the same policy decision, though some also note general context that egg colour does not change nutritional content.