Hatch Baby Inc., which makes devices intended to help babies sleep, launches a new product for adults: the Hatch Sleep Clock, a bedside sleep-tracking device. Bloomberg reports that the clock is designed to monitor sleep quality from the nightstand and communicates wirelessly, placing its focus on sleep health beyond the company’s existing baby-focused line. The company positions the device as a way for users to track aspects of their sleep through an at-home bedside format. In coverage tied to the launch, Hatch’s CEO Ann Crady Weiss discusses the importance of sleep health and the rationale for extending Hatch’s sleep-related technology to an adult audience. Across the reports, the key development is the introduction of a new, bedside product explicitly aimed at sleep tracking for adults. Bloomberg’s articles do not indicate changes to Hatch’s baby products, but instead frame the Sleep Clock as an expansion into broader consumer sleep monitoring.