PVH, the parent company of Tommy Hilfiger, says the ongoing war in the Middle East is contributing to tougher conditions that affect its business, particularly in Europe. Multiple outlets report that PVH lowers its full-year outlook, citing increased pressure on its EMEA operations. The company links the developing situation to rising challenges and weaker retail demand in Europe, which it says is weighing on sales performance. In its updated guidance, PVH reduces its projected full-year revenue, reflecting concerns about demand trends and operating conditions in its international markets. The reports describe the impact as coming through its European wholesale and retail channels, where consumer spending and traffic are already facing strain. While the outlets differ slightly in emphasis—one highlighting “increased pressure” on EMEA and the other pointing to “weaker retail demand in Europe”—both describe the same core outcome: PVH’s forecast declines for the year ahead amid uncertainty tied to the Iran war. PVH’s statements indicate it is monitoring developments and expects conditions to remain difficult in the near term.