Viewership for Game 1 of this year’s NBA Finals is up sharply, increasing by roughly 90% compared with last year’s series opener, according to reporting from The Independent and the Winnipeg Free Press. Both outlets attribute the jump to broad public interest driven by high-profile players. The Independent specifically highlights Victor Wembanyama and Jalen Brunson as star attractions contributing to the unusually large audience. The publication also notes that the scale of the Game 1 audience is comparable to viewership levels not seen since the 2016 NBA Finals, when the league featured a matchup involving LeBron James and Stephen Curry. While the sources focus on the overall increase and its star-driven appeal, they do not detail the specific Nielsen or broadcaster figures in the provided excerpts. The available information therefore centers on the year-over-year percentage increase for Game 1 and the historical comparison to an earlier Finals matchup, alongside the role of marquee players in drawing attention.