Vegans and other residents are calling for the name “Pork Pie Way” to be removed from a shortlist of proposed names for a new bypass in Melton Mowbray, Leicestershire. According to reports, the local area has a long association with pork pies dating back to the 1700s, and “Pork Pie Way” is being considered as a themed option for the development. The request is presented as part of a wider concern about the use of food-related branding in public naming, with campaigners arguing the wording may exclude or offend people who do not eat meat. Other coverage indicates the shortlist is still under consideration, and no final decision on the bypass name has been announced. The controversy centers on whether a locally recognisable reference to the town’s food heritage should be used for a major infrastructure project. Officials are expected to review public input before selecting an eventual name.