McDonald’s is testing a new artificial intelligence ordering system for drive‑thru service at five locations in the United States, according to multiple outlets. The system is branded as “ArchIQ” and is also referred to by users or media as “Archy.” It centers on a voice-based drive‑thru assistant that guides customers through ordering. The move is described as part of McDonald’s broader strategy to expand AI use in customer interactions, and it marks a renewed effort after the company previously experimented with AI ordering but did not continue that earlier trial. Reporting indicates the company is conducting the pilot before deciding whether and how to roll the technology out more widely. One outlet ties the announcement to a broader business strategy unveiled at McDonald’s Worldwide Convention in Las Vegas. Across sources, the key common thread is that ArchIQ is currently limited to a small number of test sites, with the company evaluating performance and customer experience before any potential nationwide deployment.
McDonald’s pilots AI drive‑thru system ArchIQ at five U.S. locations
McDonald’s is testing a new artificial intelligence ordering system for drive‑thru service at five locations in the United States, according to multiple outlets. The system is branded as “ArchIQ” and...
- McDonald’s is piloting an AI drive‑thru ordering system called ArchIQ.
- The pilot runs at five locations in the United States.
- The system includes a voice-based drive‑thru assistant for taking orders.
- Media reports refer to the system as “Archy” or “Archy IQ.”
- The testing is part of a renewed AI ordering effort after an earlier trial was abandoned.
The burger giant is making another push into AI ordering after abandoning an earlier trial.
7 hours agoSay hello to Archy, the fast-food giant’s new Google-powered AI ordering system now being tested ahead of a nationwide rollout.
3 days agoThe technology, nicknamed “Archy,” is currently being tested at five US locations.
3 days agoMcDonald's announced this week that it is piloting a new artificial intelligence-powered operating system called ArchIQ, including a voice-based drive-thru assistant, as part of a broader business strategy unveiled at its Worldwide Convention in Las Vegas.
4 days ago
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