Cricket Victoria applies to trademark the name “Melbourne Rangers” as part of potential rebranding plans for the Melbourne Stars. Multiple reports say Cricket Victoria has submitted trademark applications for three different possible monikers, with “Melbourne Rangers” one of the options. The move is linked to discussions around Big Bash League (BBL) privatisation. According to ESPN Cricinfo, Melbourne Stars will be rebranded if a proposed hybrid model for BBL privatisation is approved in the coming weeks. Cricket Victoria’s trademark filings indicate it is preparing branding alternatives in advance of any final decision on the league’s ownership and operating structure. The different outlet reports align on the main details: the name “Melbourne Rangers” is among the contenders put forward by Cricket Victoria, and the rebrand is contingent on whether the privatisation pathway is accepted. The reports do not indicate that the name change is already final, only that trademark applications are being lodged to secure options for a potential future transition.
Cricket Victoria applies to trademark “Melbourne Rangers” as potential Stars rebrand
Cricket Victoria applies to trademark the name “Melbourne Rangers” as part of potential rebranding plans for the Melbourne Stars. Multiple reports say Cricket Victoria has submitted trademark applicat...
- Cricket Victoria applies for trademark protection for the name “Melbourne Rangers.”
- “Melbourne Rangers” is one of three names put forward as a possible new moniker for the Melbourne Stars.
- The potential rebrand is linked to a proposed hybrid model for Big Bash League privatisation.
- A rebranding would occur if the hybrid privatisation model is approved in the coming weeks.
- No final decision on the Melbourne Stars name change is reported in these accounts.
Melbourne Stars will be rebranded should a hybrid model for BBL privatisation be approved in the coming weeks
6 days agoMelbourne Stars will be rebranded should a hybrid model for BBL privatisation be approved in the coming weeks
6 days agoThe Melbourne Rangers is one of three names put forward by Cricket Victoria as a potential new moniker for the Melbourne Stars.
6 days agoThe Melbourne Rangers is one of three names put forward by Cricket Victoria as a potential new moniker for the Melbourne Stars.
6 days agoThe Melbourne Rangers is one of three names put forward by Cricket Victoria as a potential new moniker for the Melbourne Stars.
6 days ago
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