Billboards using the slogan “Ditch the Witch,” targeting Victorian Premier Jacinta Allan, draw widespread criticism after details emerged about some of the scheme’s backers. Reports from multiple outlets say a Melbourne brothel owner is among the people identified as funders of the billboard campaign. The slogan faces heavy condemnation from political figures, including the premier, who describe it as sexist. Coverage also notes that other politicians join the criticism, arguing that the wording is inappropriate and undermines respectful political debate. The campaign’s supporters are not credited with a specific justification in the accounts provided, but the reporting focuses on the controversy over the language used on the billboards and the identities of at least some individuals linked to funding. The issue remains centered on whether the campaign’s messaging is discriminatory and whether it crosses boundaries in public political communication.