Sharon Osbourne addresses backlash over her family’s plans to create an AI digital avatar of her late husband, Black Sabbath frontman Ozzy Osbourne. The project, announced in May, is being developed with technology companies Hyperreal and Proto Hologram, and the Osbourne family says it aims to let fans interact with a digital version of Ozzy so he can “talk back.” In comments made during an episode of The Osbournes Podcast, Sharon responds to critics who call the effort a “cash grab,” saying she is not seeking others’ money and arguing that technology is moving forward. She also contends that Ozzy would have approved of the idea, referencing his concern about how long he would be remembered after his death. Jack Osbourne also weighs in, saying the project is intended to keep Ozzy’s legacy alive and not to portray him as still living. Multiple outlets report that both Sharon and Jack describe the initiative as “tasteful” and creative, while opponents question the motivations and ethics of recreating a deceased person’s likeness using AI.