Grill’d chief executive Simon Crowe says he needs to do a better job promoting the burger chain’s value to staff, amid persistent pay and wage disputes that have continued for more than a decade. Multiple outlets report that Crowe frames the situation around the idea that employees should be a priority, reflecting on ongoing concerns connected to how workers are treated and paid. The reports characterise the dispute history as long-running, suggesting repeated friction over pay arrangements rather than a single incident. Crowe’s comments are presented as a response to criticism that the company has not sufficiently communicated or addressed the merits of the business from the perspective of its workforce. While the coverage centres on Crowe’s stance and acknowledgement that communication has fallen short, it also reiterates that the underlying disputes have been persistent and sustained over many years. Overall, the articles focus on Crowe’s position and the company’s continued challenge of resolving or managing long-standing wage-related issues affecting Grill’d workers.