Multiple outlets report that Americans are increasingly buying dates, citing rising sales and growing attention online. Fox News says U.S. date sales surged 33% in 2025, attributing the growth to dates’ popularity as a “whole-food” alternative to ultra-processed snacks. The New York Post similarly frames the trend as a shift away from ultra-processed foods toward foods considered closer to traditional or minimally processed diets. Both accounts describe dates as an ancient fruit with long-standing cultivation, now drawing new interest among consumers. The coverage also points to social media and consumer messaging around healthier snacking, suggesting that the product’s visibility is contributing to increased demand. Across the reports, the core theme is a consumer move toward dates as an alternative snack choice, supported by reported sales growth in 2025. No specific retailers, manufacturers, or policy factors are identified in the provided excerpts.