NPR hires Nadine Zylstra as its new chief content officer, appointing a longtime media executive to a senior role focused on the organization’s content strategy. The hire comes shortly after NPR overhauls its newsroom less than two weeks earlier. Zylstra most recently served as Pinterest’s global head of programming and original content, where she led initiatives tied to the platform’s media offerings. Before Pinterest, she held major programming leadership roles at YouTube and Sesame Workshop, bringing experience across both digital video platforms and children’s media. NPR describes the appointment as a continuation of its efforts to reshape how it produces and delivers content. In remarks about the role, Zylstra says she has been “training for this job” for much of her career. Multiple outlets report the same timing and background: NPR’s new content leadership position, Zylstra’s recent Pinterest executive work, and her prior senior experience at YouTube and Sesame Workshop. The sources do not provide additional details on specific goals, reporting lines, or contract terms beyond her title and past roles.