Multiple Australian outlets report that Club Med is no longer operating in the way some travellers remember, and that the changes are resonating with customers. The reports link the shift to Club Med’s 2015 takeover by a Chinese tourism firm, after which the company started moving away from its traditional, more basic holiday model. Sources describe a transition away from earlier offerings such as simplified arrangements, including kids’ club-style programming and buffet-centric dining. Instead, Club Med is presented as evolving its approach to attract and retain guests, with a broader focus on updating the experience rather than sticking to longstanding formats. While the outlets do not provide detailed new service lists, they agree on the broad timeline and direction of travel: the acquisition in 2015 is followed by a gradual change in what Club Med emphasises, and Australians are increasingly receptive to the newer style of holiday. The coverage frames these developments as part of a wider effort by Club Med to adapt its resort offering following the change in ownership.
Australians say Club Med has changed since its 2015 acquisition
Multiple Australian outlets report that Club Med is no longer operating in the way some travellers remember, and that the changes are resonating with customers. The reports link the shift to Club Med’...
- Club Med’s ownership changes in 2015 follow a takeover by a Chinese tourism firm.
- After the 2015 acquisition, Club Med begins shifting away from its earlier, more basic holiday model.
- Reports say the company moves away from emphasis on traditional kids’ clubs.
- Reports also describe a move away from buffet-centric dining as a defining feature.
- Australian media reports suggest travellers are responding positively to the updated approach.
After being taken over by a Chinese tourism firm in 2015, Club Med began moving away from its more basic roots of kids’ clubs and buffets.
2 months agoAfter being taken over by a Chinese tourism firm in 2015, Club Med began moving away from its more basic roots of kids’ clubs and buffets.
2 months agoAfter being taken over by a Chinese tourism firm in 2015, Club Med began moving away from its more basic roots of kids’ clubs and buffets.
2 months ago
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