Veteran actor Paul Rhys says West End theatre has become too expensive for many people and is urging the public to respond to rising costs. In comments reported by the Daily Mail, the 62-year-old, who has previously been nominated for an Olivier Award, criticizes ticket prices that he describes as reaching around £300. He argues that the current pricing makes theatre unaffordable for families and effectively excludes them from attending shows. Rhys calls for wider attention to the issue, using the phrase “sit up and scream,” and presents the high cost of tickets as a central problem affecting access to live performances in London’s West End. The report frames his remarks as part of broader concern about affordability for audiences, rather than as support for a specific policy or venue. The article does not detail specific data on pricing trends or provide comparative figures from particular theatres, but it emphasizes Rhys’s view that costs are driving families away from theatre-going.