Meta says it will expand how it uses information shared by other businesses to personalize users’ experiences across Facebook and Instagram, including recommendations in feeds and responses from its AI chatbot. In a blog post, Meta states it already uses “off-platform” activity—such as actions users take on other websites that businesses share with Meta—to show more relevant ads. The company now plans to apply a broader version of that same information to feed personalization and to improve AI responses.
According to reporting across outlets, Meta gives examples tied to recent purchases and interests: for instance, buying camping-related items elsewhere could influence the types of content a user sees in Reels. The change is described as beginning in July. Meta also says it is not collecting new data for this update, but instead using information that businesses already send to Meta to “further improve your experience.”
Users are reportedly able to disable the feature via a setting called “Activity from other businesses.” Meta also notes that it has previously used cross-app activity to tailor content within its platforms and that it has linked AI assistant conversations to ad personalization in prior work.
