Dan Hunt, president and owner of FC Dallas and co-chair of the Dallas organizing committee for the 2026 FIFA World Cup, says the tournament is expected to generate a substantial economic impact in Dallas. Speaking in interviews with Bloomberg, Hunt links the projected boost to the number of World Cup matches Dallas is set to host—nine games—and to expected visitor behavior. He contrasts typical World Cup travel patterns with those of other major events such as the Super Bowl, saying World Cup fans tend to stay close to ten days rather than fewer than three. That longer average stay, he says, would increase spending across sectors including hotels, restaurants, fuel, and retail. Hunt also argues that beyond revenue and business activity, hosting World Cup matches should help raise soccer’s profile and popularity in the United States. The comments reflect expectations from FC Dallas leadership and the Dallas organizing committee, centered on tourism and consumer spending tied to visiting fans for the tournament.