Kraken is named an official crypto exchange partner for the FIFA World Cup 2026, according to reports from Decrypt and CoinTelegraph. The partnership links the exchange with FIFA as the tournament approaches its kickoff and is aimed at developing “fan-focused” experiences. Both outlets say the deal includes promotional activities and fan activations designed to reach supporters in the United States and Europe, where the 48-team World Cup is set to take place. CoinTelegraph adds that Kraken plans product and promotional experiences tied to the tournament, positioning the exchange around encouraging greater adoption of digital assets. Decrypt similarly describes the initiative as involving experiences for fans rather than a purely financial sponsorship. The two accounts align on the core elements of the announcement: Kraken’s role as an official crypto exchange partner, FIFA World Cup 2026 sponsorship, and plans for fan-facing activations connected to the event across the host regions. Further details on specific program elements and timelines are not provided in the summaries shared by the outlets.