New York has implemented a state law requiring advertisements that use AI-generated people instead of human actors to clearly disclose that they are “synthetic performers.” The requirement applies to ads featuring artificial intelligence–generated individuals presented in place of performers. The law was signed in December by Gov. Kathy Hochul and takes effect on Tuesday, according to multiple outlets. Hochul’s office describes it as a “first-in-the-nation” measure. Creators and advertisers are expected to comply by including the required label in their advertising materials when AI-generated people are used. Outlets also report that noncompliance can lead to penalties, with fines highlighted as a key enforcement concern. The law focuses on disclosure in advertising rather than banning the use of AI-generated people. Coverage across the sources is consistent on the main elements: New York’s new disclosure requirement, the specific wording (“synthetic performer”), the timing of the law’s implementation, and the potential for steep fines for violations.
New York requires ads with AI-generated people to label them as “synthetic performers”
New York has implemented a state law requiring advertisements that use AI-generated people instead of human actors to clearly disclose that they are “synthetic performers.” The requirement applies to...
- New York requires ads featuring AI-generated people instead of human actors to disclose they are “synthetic performers.”
- The law was signed by Gov. Kathy Hochul in December.
- The disclosure requirement takes effect on Tuesday.
- Noncompliance can result in fines, according to reporting.
- Hochul’s office describes the measure as a “first-in-the-nation” law.
NEW YORK — Any advertisements in New York that feature artificial intelligence (AI)-generated people in place of actors will now be violating state law if they don’t clearly label that they have used a “synthetic performer.” The law, signed in December by Gov. Kathy Hochul, went into effect on Tuesday. Her office is calling it […]...Keep on reading: Ads in New York must now label AI ‘synthetic performers’
4 days agoAny advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don't clearly label that they have used a “synthetic performer.” The law, signed in December by Gov. Kathy Hochul, went into effect Tuesday. Her office is calling it a “first-in-the-nation law” that will...
5 days agoCreators of the ads face steep fines if they are caught breaking the new law
5 days agoNew York has implemented a law requiring advertisements featuring AI-generated people to clearly label them as “synthetic performers.”
5 days agoAny advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don't clearly label that they have used a "synthetic performer."
5 days ago
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