AWS Chief Marketing Officer Julia White tells employees in an internal meeting that they should recruit workers laid off by Meta, according to reports that cite a recording of the meeting. White says AWS has about 160 open marketing positions and frames the recruitment push as part of broader efforts to reduce attrition within its marketing organization. She acknowledges that compensation plays a role in why some people leave, but says it is not the primary factor behind departures, pointing instead to elements such as career growth and lifestyle.
Both outlets describe White discussing steps aimed at improving retention and staffing in AWS’s marketing function. In addition, AWS is working to strengthen collaboration within the marketing division. The reports say the company is moving away from a siloed operating model, indicating that internal coordination is part of how AWS plans to manage staffing and performance across marketing teams.