International Breweries Plc (IBPLC) has unveiled a FIFA World Cup 2026™ promotional “squad” in Nigeria, tying the campaign to its beer brands. Multiple outlets report that IBPLC’s line-up includes Budweiser, Trophy Lager, Hero Lager and Flying Fish. The campaign is presented as IBPLC’s strongest-ever World Cup squad, and is described as a nationwide consumer promotion. Coverage emphasizes that the company plans to reward consumers through promotions and big prizes, alongside fan experiences linked to the tournament. One report also highlights the brands as part of IBPLC’s marketing push for World Cup 2026 and positions the initiative as designed to engage Nigerians as the competition approaches. Both outlets frame the announcement as part of IBPLC’s broader role as an AB InBev company, referencing IBPLC’s connections within the global brewer’s portfolio. Overall, the reporting focuses on the four participating brands and the consumer-facing prize and entertainment components of the campaign.