San Antonio’s 115-111 win over the New York Knicks in NBA Finals Game 3 becomes the most-watched Game 3 in 28 years. Across reported Nielsen data, the game averaged 23.8 million viewers and peaked at 26.3 million late in the fourth quarter, according to the Philippine outlet citing Nielsen figures. Both the Winnipeg Free Press and The Athletic describe the same audience level, noting it is the largest television audience for a Finals Game 3 since 1998. The Athletic ties the record to the 1998 Bulls–Jazz Finals Game 3, while the other report frames the peak as the biggest television audience since Super Bowl 60 on Feb. 8. The sources also report that the series overall is averaging about 19.1 million viewers, ranking among the most-watched NBA Finals in the comparable period noted. The outlets agree on the viewership numbers and the “since 1998” benchmark, describing the game’s ratings as the top Finals Game 3 mark in nearly three decades.