Oriflame, the global beauty and wellbeing company, announces a partnership with Cirque du Soleil in which it becomes the official fragrance partner for touring shows in Europe and Mexico. The announcement is made from Stockholm and dated June 11, 2026. Sources describe the agreement as tied to Cirque du Soleil’s forthcoming touring programme in those regions and present Oriflame’s role as providing official fragrances for the shows. The press materials also reference the launch of Oriflame fragrances called “Possess Intense” and “Possess …” (the latter name is cut off in the provided excerpts), indicating the partnership is linked to upcoming product promotion around those scents. Across the outlets provided, the core details remain the same: Oriflame and Cirque du Soleil enter into a new branded fragrance partnership, limited to touring shows in Europe and Mexico, with Oriflame positioned as the official fragrance partner. No additional terms, financial figures, or distribution details are included in the supplied text.