Tomato prices in the United States rise to about $2.69 per pound in April, the highest level seen in roughly four decades, according to Bloomberg. The increase is part of a wider pattern of higher costs across fresh produce, including vegetables such as cauliflower and lettuce. Bloomberg’s reporting features Jacob Krempel, senior vice president of procurement and merchandising at wholesale food distributor Baldor, who discusses where the U.S. tomato supply comes from and what factors contribute to higher prices at grocery stores. The segment also considers how restaurants respond to fluctuating produce costs and notes the appearance of newer tomato varieties that can affect supply and consumer demand. While the sources focus on the magnitude of the tomato price increase and its timing, they frame the episode as a supply-chain and market issue that extends beyond a single product, reflecting broader pressures in fresh food procurement and pricing.