Bernstein describes the upcoming FIFA World Cup as a potential “watershed moment” for prediction markets. The firm projects that the tournament could add roughly $5 billion to $10 billion in consumer volume, positioning it as the largest single catalyst for online sports betting in history, according to the cited reports. The World Cup is expected to matter because the event’s global visibility and broad audience could draw more participation into betting and prediction platforms, leading to higher trading activity and consumer spend. One report frames this as a consumer volume uplift, while another emphasizes the tournament’s role as the biggest driver of online sports betting growth. Both accounts attribute the outlook to Bernstein and focus on the World Cup’s scale, including its expanded 48-team format. The projections and characterization are attributed to Bernstein, with no additional verification or figures provided in the excerpts beyond the estimated range and the timing tied to the tournament.