DoorDash introduces “Ask DoorDash,” an in-app AI chatbot designed to help customers find and purchase food and groceries using conversation instead of scrolling and keyword search. Multiple outlets report that users can describe what they want in natural language to generate personalized recommendations and move toward completing orders faster. Bloomberg and Quartz add that the chatbot supports tasks such as helping place restaurant orders and create grocery carts, and it can be used for booking reservations. TechCrunch and Quartz also describe an option for users to upload photos—such as recipe or image references—to help the system understand requests and build selections. Fortune reports that DoorDash plans to roll the chatbot out to more users over the coming weeks. Bloomberg also notes that DoorDash views the technology as potentially extendable beyond consumer use, pointing to possible enterprise revenue opportunities. Across coverage, DoorDash positions the chatbot as a way to reduce search friction and streamline the path from request to cart, order, or reservation.