INMA chief executive Earl Wilkinson visits publishers in Nigeria and Kenya as part of efforts to address industry disruption driven by artificial intelligence and changing Gen Z audiences. According to IOL, Wilkinson’s travel focuses on how news and media organizations can respond to evolving consumer expectations and the growing impact of AI technologies on content creation, distribution, and newsroom operations. During the trip, he meets with publishing stakeholders in both countries and discusses themes related to the next decade of media, including the importance of distinct brand identity and staying aligned with shifting audience behaviour. In the report, Wilkinson also frames the upcoming period as one in which successful organizations remain clearly themselves while adapting to technological and demographic change. The coverage does not provide further specifics on individual meetings, policy proposals, or named partner organizations beyond the general focus on AI and Gen Z disruption.