Snap says its $400 million deal with Perplexity is “amicably ended,” according to coverage of the company’s statement. The agreement, announced last November, was intended to integrate Perplexity’s AI search engine directly into Snapchat, enabling Snapchat users to access AI-powered search functionality within the app.
Other reporting indicates that the planned feature never fully launched. The AI search capability associated with the partnership did not reach complete rollout, and the integration did not appear to become a sustained product offering for Snapchat users.
Across sources, the central point is that the partnership does not move forward as originally described. Snap characterizes the termination as mutual, while reporting elsewhere emphasizes that the planned AI search feature remains incomplete. No details are provided in the excerpts about specific contractual terms, timelines for the end of the collaboration, or whether any interim deliverables were delivered before the partnership concluded.
