Journalist Katherine Dunn discusses how newsrooms can make climate coverage more engaging and harder to ignore. Speaking in a TED Talks Daily segment, Dunn says environmental reporting should not rely solely on “the big climate story,” but should also highlight less obvious climate-related angles that resonate with audiences. She argues that climate issues gain attention when they are linked to topics people already care about, such as jobs, sports and football, or even everyday pleasures like fruit. Dunn presents three actionable ideas aimed at helping reporters and editors rethink how they frame and package climate stories. The emphasis is on discovering narratives that connect climate change to familiar experiences rather than treating climate as separate from daily life. Overall, the segment focuses on how editorial choices and storytelling approaches can broaden public interest in climate reporting by making it relevant to everyday concerns.