Spencer Pratt, a reality-TV figure known for appearing on “The Hills,” is running for mayor of Los Angeles against incumbent Democratic Mayor Karen Bass, setting up what outlets describe as a tight primary. Multiple reports say Pratt’s campaign has gained attention through viral content and high-profile media exposure, evolving from reality celebrity to political candidate.

Several sources link Pratt’s rise in part to his public focus on the Palisades Fire, which reportedly damaged or destroyed his family home. They also note that he has targeted Bass’s handling of the fire as a central theme of his platform. Other coverage highlights that Pratt has attracted interest from entertainment-industry figures and financial backers, suggesting his run has expanded beyond typical campaign channels.

Fox News and other outlets report that Pratt’s sister, Stephanie Pratt, has shifted from criticizing him to supporting his mayoral bid months after earlier remarks. Separate reporting also states that President Donald Trump has publicly praised Pratt as his campaign gains momentum. Taken together, the stories depict an insurgent campaign with celebrity reach and contentious messaging aimed at the Democratic political establishment.