Dove brings back its “Defy the Sun” activation to Cebu Sunday Market in Cebu Business Park for its third week on June 7, 2026. The activation is part of a month-long run in partnership with Cebu Sunday Market, which schedules the event across four Sundays: May 24, May 31, June 7, and June 14, 2026. Sources describe the experience as an interactive setup designed to attract market-goers, featuring photo spots and in-venue entertainment such as live DJ sets. The activation also includes product sampling and elements aimed at community engagement, blending with the existing market rather than replacing it. In addition, coverage notes that Dove highlights its Ferulic + UV Repair & Glow hair care line during the event. Overall, the initiative uses the weekend gathering—where people shop, dine, and meet friends and family—as a platform to connect with attendees and promote its products through hands-on and social activities. The third-week return continues the same partnership-led format through the remaining Sunday schedule.