Hisense, an official sponsor of the FIFA World Cup 2026™, launches an RGB-themed pop-up activation on June 9 at Hudson Yards in New York, according to multiple PR Newswire releases. The events are described as promotional activations designed to connect football fans with technology in connection with the tournament kickoff. The New York pop-up features “official FIFA resources” and includes a brand collaboration with adidas, integrating partner elements into the activation. A separate Hisense release from Qingdao, China, also says the company marks the World Cup 2026 kickoff as an official sponsor and highlights its RGB MiniLED display technology as part of the celebration. Across the sources, the key details remain consistent: Hisense’s official sponsorship role, the June 9 date, the Hudson Yards location, and the RGB-themed nature of the pop-up, alongside mentions of official FIFA materials and an adidas partnership. The articles frame the activations as fan-facing experiences tied to the World Cup 2026, with the technology component centered on Hisense’s RGB MiniLED displays.