Motilal Oswal Financial Services shares rise more than 5% in Friday trade after UBS initiates coverage on the stock with a “Buy” rating. Multiple outlets report the shares reach around Rs 873 on the NSE as the announcement circulates among investors. UBS sets a sum-of-the-parts (SOTP) target price of Rs 1,150, which implies substantial upside relative to the current market level mentioned in the reports.

UBS attributes its positive stance to what it describes as favorable tailwinds from India’s financialisation trend. It highlights Motilal Oswal’s diversified business presence across wealth management, asset management, and capital markets, and points to increasing exposure to faster-growing assets-under-management (AUM) pools. UBS also notes a strategic shift from a transaction-led approach toward an AUM-led, annuity-style model, where earnings become more linked to client assets and less to trading volumes.

The brokerage expects strong growth for the business, including AUM growth and revenue and earnings CAGR forecasts for the coming years, and suggests that markets may not yet fully reflect the move toward higher-quality, recurring fee income. The stock reaction reflects investor interest in UBS’s outlook and valuation.