Multiple outlets describe Alan Rothenberg’s vision that a future World Cup could be “so enticing” that it helps the United States—and broader audiences—develop a genuine interest in football (soccer). The reporting frames Rothenberg as someone who believes a major international tournament can change perceptions and attract new fans, positioning the World Cup not only as a competition but also as a catalyst for cultural and sporting engagement in the U.S. The focus remains on the idea behind the effort: using the scale, excitement, and global visibility of the World Cup to encourage the U.S. public to follow and embrace the sport. While the provided excerpts do not detail specific outcomes, dates, or policy actions, they consistently center on the same core narrative—Rothenberg’s goal to make football appealing enough to win over American audiences. Overall, the pieces present the story as a behind-the-scenes account of how organizers and advocates view high-profile tournaments as a pathway to building long-term interest in football.