Fractal launches Cogentiq, a new e-commerce solution that uses artificial intelligence to make cross-functional decisions based on profit signals. According to the reporting, the system is designed to support decisions spanning areas such as customer interactions, supply-related planning, and media or marketing activities. The outlets describe Cogentiq as targeting faster decision-making, aiming to translate profit-related indicators into actions within minutes, rather than longer planning or review cycles. The launch positioning emphasizes the ability to coordinate multiple e-commerce functions together, reflecting the need to respond quickly to changing market conditions. Both sources frame the announcement as a product release by Fractal and focus on the claimed speed and profit-signal-driven approach of the AI system. The reports do not provide additional public details such as specific customer contracts, performance metrics, or pricing in the provided excerpts. Overall, the coverage centers on Cogentiq’s intent to automate or accelerate decision-making across different e-commerce components using AI linked to profit outcomes.