Pit, a Stockholm-based AI-native software platform for enterprise operations, launches publicly after coming out of stealth with $16 million in seed funding. The company is led by Voi co-founder Adam Jafer as chief executive. The round is led by Andreessen Horowitz (a16z) and includes investment from Lakestar. Additional backers named across reports include strategic and angel participants associated with OpenAI, Anthropic, Google, Deel, and Revolut. Pit says it builds production-grade, custom software that integrates AI directly into enterprise workflows, describing the offering as an “AI product team as a service.” Founding leadership and technical direction draw from prior founders and CTO/AI leaders at Klarna, Voi, and iZettle. Pit’s early customer deployments include Voi, Tre, Stena Recycling, and Kry, with reported rollout timelines ranging from days to weeks. Reported outcomes from pilots include claimed reductions in execution time, saved hours per deployment, and high performance on specific operational metrics. Both outlets frame the launch as targeting an enterprise market interest in replacing or reducing reliance on standard SaaS tools with bespoke internal builds.
Pit launches in Stockholm with $16M seed funding to build custom AI-native enterprise software
Pit, a Stockholm-based AI-native software platform for enterprise operations, launches publicly after coming out of stealth with $16 million in seed funding. The company is led by Voi co-founder Adam...
- Pit launches publicly in Stockholm with $16 million in seed funding.
- Funding is led by Andreessen Horowitz (a16z) and includes Lakestar.
- Backers named include angels/strategic participants associated with OpenAI, Anthropic, Google, Deel, and Revolut.
- Pit offers custom, AI-native software for enterprise operations, describing delivery in days to weeks.
- Early customers named include Voi, Tre, Stena Recycling, and Kry.
Pit launched today from stealth with $16 million in seed funding led by Andreessen Horowitz, with participation from Lakestar, the Stena and Lundin families, and angels from OpenAI, Anthropic, Google, Deel, and Revolut. Founded by the founders and CTO/AI leads of Klarna, Voi, and iZettle, Pit positions itself as an "AI product team as a service," building production-grade custom software for enterprise operations in days rather than months. The launch arrives directly into the post-SaaSpocalypse market, where roughly $285 billion in SaaS market capitalization evaporated in February 2026 and Retool's enterprise survey found 35% of teams have already replaced at least one SaaS tool with a custom build, with 78% planning to build more in 2026. The founder pedigree matters because Klarna documented the playbook publicly: 90% of its employees use AI tools daily, with adoption above 85% across communications, marketing, legal, engineering, and analytics. The pattern was never generic chatbots. It was custom software built into each workflow. Pit's bet is that this playbook can be productized, sold to every enterprise that cannot build it themselves, and shipped in days. Early enterprise pilots include Voi, Tre, Stena Recycling, and Kry, with disclosed results including an 85% reduction in campaign execution time, 10,000+ hours saved annually per deployment, 99% invoice acceptance rates, and zero validation errors at the largest industrial deployment. The AI-native custom enterprise software category is projected to grow at roughly 98% CAGR through 2030, the fastest-growing segment within the broader AI software stack. Alex Rampell at a16z called it "a new category." The next four quarters will say whether Pit defines it or shares it.
3 months agoThe Voi co-founder, Adam Jafer, is the chief executive. Lakestar joined a16z on the round, with strategic angels from OpenAI, Anthropic, Google, Deel, and Revolut. Early customers, including Voi, Tre, Stena Recycling, and Kry, are reporting deployment timelines of days to weeks. Pit, a Stockholm-based AI-native software platform for enterprise operations, has launched publicly with […] This story continues at The Next Web
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