Rolex increases the prices of its gold watches for the second consecutive time, according to NDTV. The latest adjustment follows a prior rise that occurred in January, which the report characterizes as larger than the current increase. The article also notes that luxury goods demand remains comparatively strong even as the broader luxury market is described as muted. In that context, the price hike does not appear to significantly curb buyers’ interest in Rolex’s premium products. NDTV frames the move as part of an ongoing pricing strategy for gold models rather than an isolated change, emphasizing the continuity of increases across two periods. Overall, the report presents the price hike as evidence that there is sustained demand for high-end watches despite wider market softness in luxury retail.