Amazon is integrating its free, ad-supported streaming service MX Player into Prime Video in India, consolidating the company’s separate offerings into a single viewing platform. Multiple outlets report that the change will bring India’s free catalog and Prime Video’s paid content together, allowing users to access different types of offerings within the same service.
The unified experience is described as covering subscription programming, ad-supported free viewing, transactional titles, and add-on subscription options. Prime members are expected to be able to choose between ad-supported and ad-free viewing. For viewers who do not subscribe to Prime, the combined platform is positioned to include ad-funded free content along with other available programming.
Amazon says the move will result in what it describes as India’s largest streaming service. The integration is expected to complete within the next few months. Details on rollout timing and how individual user libraries will be migrated are not specified in the available summaries.
