Seven years after vegan products such as “vegan sausage rolls” became popular in Britain, at least one outlet reports signs of a slowdown in the vegan trend. The Daily Mail points to closures of vegan restaurants and slower momentum in the sector, arguing that meat-free alternatives in supermarkets can be expensive and may be made with ultra-processed ingredients. The outlet also cites concerns about potential health impacts, describing “horror stories” and questioning whether the diet is “dangerously unhealthy.” Based on the excerpts provided, there is no shared evidence presented across outlets about specific nutritional outcomes, causes of restaurant closures, or the reasons consumers are changing their purchasing habits. The reporting instead frames the question as a broad public debate about the practicality, cost and health implications of vegan options. Overall, the sources emphasize perceived declines in vegan restaurant availability and concerns over how some vegan foods are produced and how they affect consumers, while offering limited detail on countervailing evidence or alternative perspectives within the material shared.