Several Australian outlets report that, amid the ongoing cost-of-living pressure, some people are increasingly using social media to find casting opportunities as a way to earn additional income. The stories describe this work as a side hustle that has become more accessible through online platforms, with casting calls promoted to a wide audience rather than being limited to traditional channels. The articles characterise the trend as “democratised,” suggesting that more everyday Australians can participate when casting opportunities are advertised publicly on social media.
While the coverage focuses on the motivation—seeking extra money during financial strain—the reports do not indicate a single platform or specific employer. Instead, they present social-media casting calls as a growing avenue for short-term or supplementary earnings. The overall framing is that social media is lowering barriers to entry for people interested in taking part in paid opportunities, as households look for additional ways to cope with rising living costs.
