Colin Firth’s ex-wife, Livia Giuggioli, says she is barring actress Gwyneth Paltrow from her Italian farm after Paltrow appeared in an advertisement for a luxury property company connected to Israel. Multiple outlets report that Giuggioli has withdrawn or cancelled a planned visit by Paltrow, saying the star’s involvement in the campaign is “nasty or stupid” and describing the advert negatively. The reports also say the collaboration involves an Israeli real estate group, Aviv Melisron, and that it has drawn controversy. According to the accounts, some critics interpret the advertising work as aligning with or supporting Israel’s actions in Gaza and Lebanon, while others focus on the commercial nature of the promotion. The sources agree that the dispute centers on Paltrow’s appearance in the ad and Giuggioli’s response, including the stated cancellation of access to the Italian property and the reported use of insulting language.