Livia Giuggioli, an environmental activist and Colin Firth’s ex-wife, says she has barred Gwyneth Paltrow from visiting her Italian farm following Paltrow’s involvement in an advertisement connected to Israeli real estate. Multiple outlets report that Giuggioli objected to what she described as an unacceptable or “disgusting” advert for luxury housing connected to Israeli company Aviv Melisron. Reports say Giuggioli told Paltrow she was “nasty or stupid” and also used other similarly harsh language, describing Paltrow’s collaboration as “complicit” and alleging it supported actions affecting Palestinians. The dispute has reportedly drawn online backlash and commentary, with some critics accusing Paltrow of backing or aligning with Israel amid the ongoing war in Gaza and Lebanon. According to the accounts, Giuggioli has therefore cancelled or blocked Paltrow’s planned trip to the farm. The articles focus on Giuggioli’s reaction and the public controversy around the advertisement, though they provide limited details from Paltrow or the advertiser about the nature or intended message of the campaign.