Geely Auto says it will eliminate excess production capacity as part of a broader restructuring effort aimed at improving competitiveness internationally. Speaking at the Chongqing Auto Show on Friday, chairman Li Shufu said the Hong Kong-listed automaker will assess oversupply across its business units and decide whether redundant facilities should be closed, suspended, merged, or sold. Both outlets describe the move as a response to pressure in China’s highly competitive auto market, where Geely is contending with intensifying rivalry from BYD and other manufacturers.
The reports add that Geely’s plan is paired with a push to “go global.” The company frames the capacity overhaul as a way to strengthen operations and better position itself as a global competitor, rather than focusing only on domestic scale. Overall, the announcements indicate that Geely is preparing to adjust its manufacturing footprint and assets while pursuing international growth.
