The Western Cape High Court is set to hear an application by Cape Union Mart seeking an order to stop what it describes as accusations linking the company to genocide, according to reports. The matter is brought against the Palestine Solidarity Campaign, which is associated with ongoing protests. Cape Union Mart asks the court for an interdict that would prevent the campaign from continuing to make or publicise claims that the retailer is complicit in genocide. The application frames the dispute as one involving protest messaging and alleged reputational harm for the company. The court will consider the request for interim or final relief, including whether the campaign’s conduct and statements fall within allowable protest activity or whether they should be restrained. The hearing focuses on the legal basis for silencing the specific accusations, the scope of any potential order, and how the requested relief would affect the protests. Other details about the parties’ arguments, the exact wording of allegations, and the timing of the protests were not provided in the available reports.