London Mayor Sadiq Khan announces a £7 million global tourism promotional campaign, to be delivered by London & Partners. The campaign is set to launch in September and targets audiences across multiple international regions, including Europe, the United States and Asia. In connection with the announcement, Khan criticises what he describes as a “relentless attack of lies and hatred” and frames the campaign as a response to negative narratives about London. Both outlets report that the mayor’s remarks accompany the tourism initiative, but the campaign details highlighted in the sources focus on timing, delivery and target markets rather than specific advertising themes. The reporting attributes responsibility for implementing the campaign to London & Partners, a body associated with promoting London to visitors. No additional figures about projected visitor numbers, funding breakdown or specific campaign messaging are included in the provided summaries. The campaign therefore is presented primarily as a scheduled, funded international marketing effort beginning in September, alongside the mayor’s public comments about opposing claims directed at the city.