FIFA announces it is ending its long-running partnership with Panini for World Cup sticker albums after the 2030 tournament. According to reports, Panini’s association with FIFA dates back more than 50 years, with the first World Cup sticker book published ahead of the 1970 finals in Mexico. FIFA says the Panini deal will run through the centenary World Cup in 2030, when the partnership reaches about 60 years.
Following the conclusion of the Panini arrangement, FIFA signs a new agreement for collectibles to begin in 2031. BBC Sport reports that Fanatics will provide World Cup collectibles such as sticker albums from that point onwards. Together, the outlets describe a planned transition: Panini-related sticker albums stop after the 2030 World Cup, and a new supplier takes over starting with the next cycle. The announcement is framed as part of FIFA’s move to update how it delivers branded fan merchandise, while the basic schedule is clear—Panini for 2030, Fanatics from 2031.
