Dick’s Sporting Goods is expanding its retail offerings through a partnership with Lids to open in-store Lids shops in 100 Dick’s locations. The companies say the collaboration combines Dick’s national store footprint with Lids’ expertise in headwear and licensed sports merchandise. Under the plan, Lids will bring dedicated shop space inside select Dick’s Sporting Goods stores, creating what the companies describe as a new destination for fan merchandise. The announcement follows Dick’s decision to integrate more category-specific retail concepts within its existing locations rather than operating Lids separately. CNBC and PR Newswire both report the same core details: the partnership, the creation of Lids shops inside Dick’s stores, and the scale of the rollout—100 locations. The sources do not provide additional information on timing, specific store locations, store size, or financial terms in the provided excerpts.