American Express has agreed to acquire TheFork, Tripadvisor’s European restaurant reservation and management platform, for $700 million in an all-cash deal, according to multiple reports. The company says the purchase is intended to expand its dining strategy and build on earlier acquisitions in restaurant reservations, including Resy and Tock. Reports describe the transaction as part of a broader effort by Amex to grow a network that links consumers with bookable dining venues and related reservation services.
TheFork operates a platform used by restaurants to manage reservations and offers diners booking access. After the acquisition, American Express’s combined dining platforms are expected to provide access to tens of thousands of venues across Europe. The Quartz and American Banker reports describe the deal as expanding the network to about 75,000 bookable venues in Europe. Other coverage also notes that TheFork covers restaurants across multiple European countries, with the combined offering reflecting Amex’s growing presence in restaurant reservation services.
The sources consistently characterize the agreement as cash for the platform and position it as a continued expansion of Amex’s dining business.
