A new AI-focused content coalition, the Alliance for Responsible Innovation in the Arts & Media, launches with initial members including Disney, The New York Times Company and Adobe, along with other companies and organizations. The group is led by Victoria Furniss, a former Netflix executive, and is based in Los Angeles. According to the coalition, its mission is to ensure AI is developed and deployed responsibly and sustainably, with the goal of benefiting society. The coalition also emphasizes the importance of human creativity alongside AI innovation. Public announcements from multiple outlets describe the organization as a “content-focused” effort aimed at shaping how AI is used in arts and media, rather than as a regulatory body. The initial roster is announced as part of the group’s launch and is intended to build a shared approach among major media and technology companies. Both sources characterize the coalition’s formation as a response to ongoing industry efforts to set norms for responsible AI development and use, particularly in creative and content-driven sectors.