Google has introduced the Fitbit Air, a lightweight, screenless fitness and health tracker positioned as a rival to Whoop-style devices. Multiple outlets describe the band as having no display and a metallic clasp, with a design focused on continuous wear and health monitoring rather than on-device screens. The reported price is $99.99 (and about £85 in the UK), and at least one outlet notes a preorder promotion that offers Google store credit.
Across coverage, the Fitbit Air is said to track a range of health and fitness metrics, including 24/7 heart rate, blood oxygen (SpO2), skin temperature, resting heart rate, sleep-related information, and steps or activity. Battery life is described as lasting around seven days on a charge.
Several sources emphasize that Google’s strategy centers on an AI-powered health coaching experience rather than the hardware alone. Google Health is also described as a new platform that integrates with Fitbit Air to provide personalized insights, including features such as meal tracking and cycle tracking, and to generate recommendations based on longer-term trends. Some reports mention advanced heart-related monitoring such as heart rhythm tracking and AFib alerts.
