Coverage of the 2026 World Cup is already underway, and both the BBC and ITV share responsibility for broadcasting matches in the UK. The articles describe that the process for deciding which broadcaster shows specific games is built around an organised selection and scheduling system rather than individual broadcasters choosing freely. Broadcasters consider the match schedule and the allocation framework for televised coverage, with decisions made to determine which channel receives which fixtures. The selection involves planning around what is most suitable for each broadcaster’s commitments and broadcast slots, while still ensuring that viewers across different platforms receive coverage of major matches. While the outlets focus on the mechanics of the “BBC or ITV” choices, they also highlight that the goal is coordinated television distribution across the tournament, rather than ad hoc decisions. Overall, the coverage is presented as a structured planning exercise that matches World Cup fixtures to the appropriate UK broadcaster in line with agreed arrangements for rights and programming.